Hotel Marketing Trend - Novtej Dhillon

As years pass by, there are any names in the hotel industry. With such touch competition around it is very important to maintain oneself. Hence here comes the benefit of using some popular marketing trends which can benefit the hoteliers and also tap the opportunities in the market.

Adding a personalized touch:

A customer would always appreciate a service which has an essence of personalized touch. One such example would be to give that personalized touch for the guests during the booking process and getting to know them better as well as their travel purpose before they arrive. You can get to know the purpose of their visit, whether it is business purpose, family outing, celebrating birthdays or anniversaries or are they on their honeymoon trip. Now-a-days there are various software available which help to identify the guest and also provide them the attention they would deserve. Surely with such personalized attention they would always prefer to come back to the same place as well they would recommend others as well which leads to word of mouth marketing.

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Remember, Content is still the king: 

Content is the key for being successful. Your hotel website, should look creative with quality content featured in a creative sense rather than introducing some heavy jargons and crowding the website. You can also have someone create a blog which can be updated on a weekly basis. The webpage should look unique, having concise matter and up to the point. All the links should be easily available instead of making the customer search the whole website for a simple link. All of these small details make a long impact in the near future for the business.

Mobile is the new trend: 

Mobile has seen a new revolution over time. Perhaps one can call it as the biggest trend which has evolved over the ages. Mobile is slowly taking over the desktop traveler’s search as well as it has been an easy mode of booking in recent times. Year on year, there has been an increase in the number of bookings carried out through the mobile. There are so many hotels which also provide great discounts and offers on booking via mobile and using innovative payment methods. Along with mobile phone, mobile payment gateway is also taking over the credit and debit card industry. People prefer carrying out all their activities with the help of mobile phones.

Video is preferred over text:

In todays’ age where there is flood of information available across the internet, the user’s online attention has dwindled a lot. Rather than reading through a whole lot of information, user now prefer watching a quick short and interesting video. A creative thoughtfully prepared video becomes easy to grab those eyeballs and it becomes an effective way in putting across the matter to the general public. Now-a-days there are a whole lot of bunch of creative individuals present who can provide such interesting videos.

Using social media:

With the growth in social media, the hospitality industry has also evolved. More and more of the companies are shifting towards the ecommerce platform such as Instagram, Snapchat, Facebook. There are various advertising opportunities available on these ecommerce platforms which is loaded with users posting all of their details.  The hotel industry should grab such opportunities to showcase to the world what all offerings they provide with the help of some brilliant visuals or videos. There are so many businesses which are making use of these platform. One can create an interesting page on these social media and allow for customers to come up with their review, provide them interesting promotions, offers and so on. Also it is important to maintain these websites by updating new posts to keep the customers aware of the business.

Managing Reputation:

Remember, every customer is a critic which needs to be taken seriously. Now-a-days people are taking it to online social media platforms for venting out their anger, their happiness and so on. You would not want to be part of the criticism flaked by an unhappy customer. Hence it is very much important to maintain a good reputation online as well if you want the company’s brand to stay on top always. Keep a tab of any software’s which can allow for tracking any online chatter immediately so that it would help you to respond back to the customer. At the same time one can keep a check on what ratings or reviews are being received by the competitor.

Read more: Sarina Dhillon