How Social Engagement Can Boost Hotel Revenue - Novtej Dhillon

Social media has gained a lot of importance over the years and it has become a new sensation with the ever changing concept on the internet. There are various industries across the globe who are taking advantage of this online process to interact and get more close to their customer. The online media has helped one to reach out to people sitting across the globe and spread their brand name. The ones who travel a lot or are from the foodie category spend a lot of good amount of time on the social media for planning their trips or to plan the next dining experience. Hence the hoteliers should use the various media or social media platforms to get in touch with these customers so as to increase the bookings of their company. Below are certain ways, hotels can use the social media platform for boosting the revenues:

Creating Social Pages:

In today’s internet based world, it is a must for every company to have its own website so that the customers can directly get in touch with the company. However apart from the hotel website, it is now also important to have your own social media page on various famous social platforms. These web pages should have an interesting cover page so as to present the brand’s image. One can also go to add beautiful pictures of the hotels, the surroundings, the hotel rooms, various facilities available such as gym, swimming pool and so on. However, ensure that the pictures should look professional and visually attractive so that it instantly attracts the customers. Also it should give a feel to the customer while they are surfing the page or the hotel website by just viewing the pictures.




Read more: Novtej Dhillon Hotel 

Direct Traffic:

One should focus on driving direct traffic while working on social marketing campaigns. The best part of carrying out this activity to your website is that it would not require much of an alteration in the content or messaging strategy. Do not overdo any promotion, it would make no sense to just post links in website just for the sake for it. This would rather take away the customers and lose their engagement. However, one can timely post relevant links or share an interesting post with the fan base which would lead them to visit your website more often the moment. This would lead to having your company brand name on top of their mind whenever they would think about hotels, dining or travelling. Help of social media is also useful to drive the guest’s attention to those areas of the website which often fail to garner any attention. It is very much important to maintain a good audience engagement along with growing the traffic of the website.

Connect with the customer: 

Do not reserve the interaction to happen only at the registration desk. Use social media as a platform to personally interact with the customers. One can have pictures of the guests staying at the hotel being uploaded on their website so as to attract the other future guests. You can ask the guests to comment and share their experience about the hotel stay. Today reviews on the social media of the customers are gaining a lot of importance. Every review whether positive or negative has an impact on the brand. Also there have been cases wherein if people have liked certain places, they also provide recommendations for others. One can also use hashtags so as to attract a specific audience to their page. By doing so the images of the hotel and its contents would appear to the travelers while they are surfing on the internet.


Use of Tracking: 

Once the customer is exposed to any offer on the social media they will try to explore the website but not necessary that they would do the booking. They can also visit other websites hence there is no specific tracking tool which would help to calculate the ROI since it would only calculate the last click attribution. This becomes problematic since the booking credit goes to some other place instead of the social media. By properly setting up tracking codes the company can measure other important attribute of the which is linked to ecommerce. Those attributes are time spent on the website, unique page views, first click attribution, and bounce rates. By doing so, one can find out the conversion success to sales.

Read more: Sarina Dhillon

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