The Hotel Industry of 2020 - Novtej Dhillon
With
change in times, businesses should also change else it tends to stay behind of
time and the competitors would capture the market. To avoid such cases, let’s
have a look at what the hotel industry would look like in 2020. Remember, what
stays a priority today may not remain the same tomorrow.
Who are the customers of future?:
The customer is getting
very much educated and has an all-rounder knowledge about what’s going around
them. Whether it is a business purpose or for leisure, the customer always
demands to feel special. The guests of 2020 would be more sophisticated, tech-savvy
with a lot of expectations. Their expectations would start from making them
feel special during their stay at the premises. They would expect that their
stay experience would be unique. But the real question arises how would the
hotels fulfill such demanding customers. If the industry is unable to
understand its customers, then it would very soon fall behind and lose its
loyal customers. Today at various times the customer has to interact with us
whether it is check-in, check-out or any other service. It all happens in our
terms but this would not be the case in future. All the reservations would be
as per their terms. The customer would be more focused on what others have to
say before they go ahead with the booking. Here technology plays an important
role.
Read more: Novtej Dhillon Hotel
Big change in Technology:
Technology is playing an important role, customers
are looking for better options to be provided by the hotels and at the same
time it should be more user friendly. The customers would expect free broadband
services available in their rooms, which currently is not a common facility in
all the hotels. Everything would be based online from research, checking ticket
prices, selections of meals and so on. Currently there are no hotels yet which
would provide complete online experience to its customers. Instead of the key,
why not going in for barcode to the customer’s mobile number which would act as
a virtual key. The hotel systems would need to look much smarter so that it
takes into account more about the person. Making use of CRM which is the
centralized, comprehensive profiles of the customers and integrating loyalty.
Developing processes which are focused on being customer centric thus enabling
personalized services and offers to the guests. Building such integrated
systems which would provide a single view of the guests, thus instead of asking
the guests the same data time and again, the new integrated system can work it
out which would reduce a lot of stress on the customer during their check-ins,
check-outs or booking process. Today emails have become a thing of the past,
the hotels can look forward for using instant messaging apps for getting in
better touch with their guests. Also using the technology in a good front, for
example if someone has a passion for running then you can alert them on any
particular event or session.
Guests reviews would be held more important:
User
review on each and everything is turning out to be very important. Gradually
the companies are taking in customer reviews very seriously, since one bad
review can change the overall perspective in the minds of the customers. The
review could be anything from an impolite staff member, no taste in food, paid
form of parking and so on. As time passes by, things are getting more and
transparent. There is nothing hidden from the eyes of the customer thanks to
the gift of social media. People are posting all the good and bad stuffs on the
various social networks, writing in blogs to praise something and at the same
time to highlight anything wrong. Hence hotels cannot take the guests reviews
lightly anymore and by 2020 this is going to gain its own momentum.
Standard of service along with newer ideas:
It is a
tough competition out in the market. With the growing demands of the customer
the hotel would need to bring out newer concepts to its customers so as to
attract them. For example, customers are looking out for hotels which would
provide for various recreational centers such as to provide yoga facility,
gyming, swimming facility, activity based hotels and so on. Customers expect
the staff to be polite to them at each points of their stay, hence the hotels would
need a well-trained and well-groomed staff who would take care of each and every demands of the customer which would bring them back
again to the same place.
Read more: Sarina Dhillon
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